Sample Projects
A sampling of the types of projects I've worked on throughout my career.
Product Marketing
GTM strategy
Lead cross-functional GTM strategy for a new feature that impacts over 5K customers through core value prop messaging and positioning, sales enablement and collateral, customer communications, and more
Conference strategy
Curate and supervise 17 breakout sessions, 7 hands-on labs, and 10+ workstreams for Adobe Summit through speaker sourcing, title/abstract creation, content reviews, and more resulting in the 2nd highest track attendance, above average session ratings, and millions in created pipeline & close bookings
Competitive strategy
Maintain strong understanding of competitive landscape and ensure sales is equipped with up-to-date materials
Customer Success
Data analysis
Implemented framework for customer-facing Tableau data visualization; initiatives now utilized across all 20+ accounts
Client relations
Achieved 100% renewal rate for 4 enterprise accounts by leading teams of 10+ Learning Experience Designers, freelancers, and client stakeholders to deliver measurable results for external clients
Team improvements
Launched operating model for freelancer onboarding; saved $57K – $130K annually (cost of 2 new full-time employees)
In the classroom
Differentiation
Achieved highest Algebra I Regents Exam pass rate in 6 years (85% compared to 58% in NYC mean) by defining unique student segments and implementing course customizations with A/B test-inspired optimization
New processes
Led a 15% score growth between Interim Assessment 1 and 2 through the replacement of outdated course materials with in-class note taking structure to promote learning retention and engagement
Chromebooks and EdTech
Independently raised funding to integrate Chromebooks and Ed Tech programs (IXL, Compass Learning) into classroom